Yesterday, Iron & Steel for Mines & Quarries [ISMQ] debuted on the EGX, ending the day with a buy rush at EGP1.82 (+420%). The stock hit an intraday high of EGP2.25/share after opening at EGP1.50. Compared to the open price, ISMQ ended the day 21% higher. Investors cheered the newcomer on hopes of a successful turnaround story. However, the bullish run of ISMQ cannot be decoupled from other behavioral factors which drove its performance. Just like the case with former spin-offs, the spun-off company always seem underappreciated; thus investors rush on buying as was the case with Arab Co. for Asset Management & Development [ACAMD] on its debut day. As to how long ISMQ’s upward run would continue depends on when behavioral factors end and when fundamentals start to take over.
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